The Lafayette Hotel, Swim Club & Bungalows - San Diego, California, 92104, United States

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For Event Sponsors

The Lafayette Hotel’s 70th Anniversary
Friday, July 1st 2016

Join us as we celebrate the hotel’s rich history and how it escaped demolition plans to turn it into a parking lot, and instead became a historic landmark! This event is free to the public and will have the following areas:

  1. The City Within a City (Conservatory) – local vendors (YOU!) and music
  2. The Home Away from Home (Mississippi Ballroom) – a 1950s-themed USO show and cocktail lounge
  3. The Soda Jerk (HOPE 46 Restaurant) – retro soda fountain and diner

Live music: Euphoria Brass Band, The Rollers Beatles Tribute Band, and Sacha Boutros + Friends.
Time capsule: we’re also preparing a time capsule to be opened on our 100th anniversary.


We’re targeting all hotel fans, history buffs, creatives, and especially all the locals in our neighborhood who have supported us over the last 70 years. We’re reaching to get 500+ people here and the following is our marketing plan:

  • Email Blast: 50,000+ emails
  • Social: 10,000+ Facebook, 2,000+ Instagram, 1000+ Twitter
  • CityBeat Ads: 150,000+ weekly readers
  • Key Marketing Partners: Museum of Photographic Arts, Tonight in San Diego, LOCALE Magazine
  • Printed flyers distributed throughout the community
  • Pitches to 10+ San Diego press contacts through our PR company
  • In-house promotions throughout the hotel

Current RSVPs (as of 6/13/16) = 482

Deadline to be included in Print Advertising: 6/22/16.


  1. Become a vendor: logos on all collateral, set up your booth inside the Conservatory

Limited to 25 vendors
Cost: $100
Hotel to Provide: (1) 5’x36” Table, Table Linen and (2) Chairs per Booth Rental

2. Purchase a tile: personalize a 4x4” tile that will become a part of the hotel

Cost: $100
Decorate it yourself, provide a logo, or we can create one for you.

Help us make this event special and become a part of our history!

Contact: David Chan | | (619) 296-2101

Environmentalist level in the California Green Lodging Program North Park Community Association UHCA EPA Energy Elite Gold